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- Raúl Ferrer, General Director of Okisam
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PRODUCTS
Explore the new digital media channels making waves among agencies in the US and EMEA
It’s time for audience targeting designed around the modern customer journey.
Consumers just don't shop like they used to.
Shoppers today jump from platform to platform—spotting a product on Instagram, searching for it on Google, reading reviews on Reddit, and maybe even taking a break before rediscovering it while reading the news.
To stay competitive in the midst of this complexity, marketers need to diversify their ad investments across different platforms to meet customers wherever they are in their journey.
That’s where commerce audiences come in.
We’ve only scratched the surface of Commerce Audiences here. Want to a deep dive into how they’re built, where AI comes into play, and how to activate them using Criteo solutions?
Download our guide, Criteo Commerce Audiences: Built different, and get the full story now:
There’s (much) more to learn about Commerce Audiences
Your customers are everywhere. Shouldn’t your ads be, too?
You need audiences built for the way we shop today
What is a “commerce” audience?
Similar to the search or social audiences you may have used in the past, commerce audiences are a new category of audience built from real-world shopping data.
The signals used to build a commerce audience may include pre- and post-purchase signals, browsing activity, publisher content engagement, broad demographic data, and more.
So, whether a consumer is browsing, buying, or somewhere in between, commerce audiences help you connect with them at just the right moment. Even better, you already know that they’re interested in your product or category—they just need a little nudge to make that purchase decision.
If reaching consumers with scale, precision, and smarter ad investments is your goal, it’s time to add commerce audiences to your media plan.
Say goodbye to guesswork
Commerce audiences give marketers a smarter way to target customers—without relying on outdated, incomplete, or biased data. Despite the lofty promises of some ad platforms, traditional targeting methods can still feel like a shot in the dark.
To solve for both accuracy and scale, commerce audiences leverage past and present shopping behaviors supercharged by AI to predict what customers are likely to do next. This allows you to connect with the right people at the right moment, boosting engagement and driving better results.
And there’s good reason to want to tap into the commerce opportunity.
In the US alone, advertisers are expected to spend over $88 billion on retail ads in 2024, and ecommerce sales are projected to hit $1.22 trillion. That’s a potential goldmine for marketers—but to tap into it, you need the right tools.
Commerce audiences give you that edge by allowing you to target based on what people are actually doing online—purchases, browsing activity, publisher content consumption, and more. No guesswork required.
Introducing Criteo Commerce Audiences
For Criteo, commerce is in our DNA. So, who better to bring you the biggest, freshest commerce audiences?
We’ve designed our Commerce Audiences solution with four distinct flavors, each built on powerful commerce signals. Here’s a closer look.
Criteo Audiences
Tired of throwing budget at the wall and hoping it sticks? Criteo Audiences use commerce signals from 18,000 ecommerce sites, thousands of open web publishers, and real-time shopping behaviors—like product searches, purchases, and content consumption—for precision targeting when your customer is ready to buy. Choose from segments like Behavioral, In-Market, Affinity, and more.
Retailer Audiences
Looking to zero in on shoppers browsing in-store or online? Retailer Audiences use data from 225+ major retailers to create segments based on real-world behavior—so you’re reaching high-intent consumers just as they’re ready to convert.
Advertiser Audiences
Got your own store of customer data but not sure how to use it? Advertiser Audiences let you activate your first-party data across Criteo’s vast network, giving you the power to reach your customers with personalized, data-driven ads.
Custom Audiences
Release your inner control freak with Custom Audiences. These let you blend your own data with Criteo’s commerce signals to create ultra-targeted segments that align with your specific goals.
What is a “commerce” audience?
Say goodbye to guesswork
Introducing Criteo Commerce Audiences
Learn more about Commerce Audiences
