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- Raúl Ferrer, General Director of Okisam
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The wireless speaker your kids threw in the pool may be wondering how it got there, but the journey up to that point? We’ve got it covered. To understand how electronics products go from store shelf to your shelf (or pool), we dug into the stories behind millions of electronics purchases in our new Global Consumer Electronics Pulse report.
Get data, insights, and actionable takeaways to help make your marketing strategy sizzle. You’ll learn these CE secrets and more:
- Spending remains strong. Shoppers still plan to splurge on electronics.
- Shoppers are planning way ahead—marketers should act fast
- Gamers are power buyers. Gamers love bundles—perfect cross-sell targets.
- Shoppers browse up to 22 products. Stand out or miss out.
Understanding behavior nuances within the category enables fine-tuning for greater efficiency and effectiveness.
Global, regional, and country-level insights bring the findings right to your own backyard.
Industry, product category, and consumer behavior trends can help inform current and future marketing plans.
Unique shopper journey and preferences insights help you create experiences that surprise and delight.
Explore the Global Consumer Electronics Pulse 2025.
Make sure your marketing is plugged in to the latest trends.
Global Consumer Electronics Pulse 2025
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