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- Raúl Ferrer, General Director of Okisam
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Explore the new digital media channels making waves among agencies in the US and EMEA
Retail media is set to evolve and mature in 2025, propelled by advances in AI (artificial intelligence), strategic partnerships, and newer ad formats. This research report, developed by Coresight Research and sponsored by Criteo, dives into 10 trends that will shape the global retail media market in 2025, spanning innovation and technology, market shifts, and data and measurement.
Innovation and Technology
1. AI to deliver next-gen ad automation and personalization
2. Programmatic advertising will drive operational efficiencies across RMNs
3. Ad formats will continue to expand
Market Shifts
4. Strategic partnerships to unlock offsite growth
5. In-store retail media will continue to be a “test and learn” channel
6. Retail media will bolster its position as a full-funnel advertising tool
7. Retail media will drive first-party data enhancements
Data & Measurement
8. Building trust and transparency will be more critical than ever for RMNs
9. Measurement standardization to gain attention
10. Emerging RMNs will disrupt the retail media ecosystem
The trends fall into three key areas:
Understand the drivers behind these trends and their implications for brand advertisers, retailers and ad tech companies. Gain actionable insights to redefine your retail media strategy and take advantage of emerging growth opportunities.