Frequently Asked Questions (collapsed)

Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.

- Raúl Ferrer, General Director of Okisam


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Explore the new digital media channels making waves among agencies in the US and EMEA

A hairdryer may have big dreams, but before it can bring the heat, it needs to make it off the digital shelf. How do beauty products go from the store shelf to your shelf? We dug into the stories behind millions of beauty buys to find out.  

Our new Global Health & Beauty Pulse report spills the tea on the not-so-obvious shopping behaviors powering the beauty industry right now. We’re diving into the data from our brand and retailer partners and our consumer survey to reveal how shoppers really browse, buy, and binge on beauty. 

Get data, insights, and actionable takeaways to help make your marketing strategy a 10/10. You’ll learn these beauty secrets and more: 

Beauty shoppers are brand-curious. A significant share of frequent Health & Beauty buyers—up to 59% depending on category and market—bought a brand they hadn’t purchased from in the past year. Translation: your next customer might be someone else’s ex.

Prestige shoppers are worth the wait. These high-value shoppers take longer to commit, but once they do, their repeat purchase rate is up to 77% higher—and their lifetime value can be 143% bigger than consumer brand buyers. 

14 products. That’s what you’re up against. Before clicking “Buy,” shoppers are sizing up nearly 14 products, especially in categories like fragrance and skincare. Competitive? You bet. But also a golden opportunity to stand out. 

Cross-retail is the new beauty counter. Shoppers browsing multiple retailers view 1.5 to 2x more brands. To win their hearts (and wallets), consistent branding across channels is non-negotiable. 

Understanding behavior nuances within the category enables fine-tuning for greater efficiency and effectiveness.

Global, regional, and country-level insights bring the findings right to your own backyard.

Industry, product category, and consumer behavior trends can help inform current and future marketing plans.

Unique shopper journey and preferences insights help you create experiences that surprise and delight.

Explore the latest Health & Beauty commerce trends.  

Build marketing campaigns that are a thing of beauty. 

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Global Health & Beauty Pulse 2025 

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