Frequently Asked Questions (collapsed)
Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.
- Raúl Ferrer, General Director of Okisam
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PRODUCTS
Explore the new digital media channels making waves among agencies in the US and EMEA
For most brands, incremental sales are the holy grail of proof of impact. But new Criteo data shows that's just the splash.
Retail media’s impact spreads across a network of overlooked KPIs—from organic lift to new-to-brand gains. The Retail Media Ripple Effect shows where to spot them, and why they matter.
The Retail Media Ripple Effect explores the far-reaching and often unexpected impact of retail media campaigns when viewed through the lens of incrementality. By looking beyond sales, we reveal how retail media drives growth across a broader set of KPIs.
Grounded in real campaign data from EMEA and the Americas, the report reframes everyday KPIs as tidal signals of growth—revealing value that standard reports leave behind.
Inside the report:
- The KPIs making the biggest waves, from halo lift to organic clicks
- Measurement frameworks that go deeper than ROAS
- How retail media impacts your full brand portfolio
- Why multi-format and multi-retailer strategies unlock scale
Understanding behavior nuances within the category enables fine-tuning for greater efficiency and effectiveness.
Global, regional, and country-level insights bring the findings right to your own backyard.
Industry, product category, and consumer behavior trends can help inform current and future marketing plans.
Unique shopper journey and preferences insights help you create experiences that surprise and delight.
Discover what your retail media campaigns are really driving.
Build brand momentum that goes beyond the sale.
You're tracking results, but are you seeing the ripple effect?
How can it help you?
Optimize
Localize
Plan
Delight
The KPIs that make waves
Sales are just the surface. Follow the momentum