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- Raúl Ferrer, General Director of Okisam
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A smarter festive season starts with smarter insights.
Before your Q4 campaigns go live, make sure they’re backed by the data that matters most.
Just like a mascara wand or a smartwatch, every festive season campaign needs the right lift. To stand out and convert, brands must go beyond creative and lean into strategy—and it all starts with understanding how consumers actually shop during the busiest time of year.
Criteo’s 2025 Holiday Planning Guide dives into the shopping behaviours and performance signals behind Q4 2024, showing what worked, what shifted, and what to double down on. It’s your inside look at the data fuelling retail wins across the UK—and how to turn those trends into your next big holiday moment.
Year-over-year insights on traffic, conversions, revenue, and order value from Q4 2024
Key takeaways from Black Friday and Cyber 6 (including daily trends and YoY comparisons)
Deep dives into top-performing categories like Health & Beauty, Apparel, Toys & Games
Path to purchase, mobile share growth, and how full-price items held their own
Activation strategies to improve your campaigns today, tailored to shopper intent and seasonality
Your 2025 holiday checklist and campaign timeline
Prioritize your budget for peak ROI during Cyber 6 and beyond
Country-level insights bring the findings right to your own backyard.
Build full-funnel strategies that convert across retailers and platforms
Maximize performance without over-relying on markdowns
Explore the latest Festive Season Planning Guide:.
Get the insights. Plan with precision.
2025 Holiday Planning Guide
What's inside?
How can it help you?
Optimize
Localize
Plan
Delight
HOW TO WIN DURING
THE HOLIDAYS AND Q4
HOW TO WIN DURING THE HOLIDAY AND Q4
2025 Holiday Planning Guide
A smarter festive season starts with smarter insights.
Before your Q4 campaigns go live, make sure they’re backed by the data that matters most.
Just like a mascara wand or a smartwatch, every festive season campaign needs the right lift. To stand out and convert, brands must go beyond creative and lean into strategy—and it all starts with understanding how consumers actually shop during the busiest time of year.
Criteo’s 2025 Holiday Planning Guide dives into the shopping behaviours and performance signals behind Q4 2024, showing what worked, what shifted, and what to double down on. It’s your inside look at the data fuelling retail wins across the UK—and how to turn those trends into your next big holiday moment.
Year-over-year insights on traffic, conversions, revenue, and order value from Q4 2024
Key takeaways from Black Friday and Cyber 6 (including daily trends and YoY comparisons)
Deep dives into top-performing categories like Health & Beauty, Apparel, Toys & Games
Path to purchase, mobile share growth, and how full-price items held their own
Activation strategies to improve your campaigns today, tailored to shopper intent and seasonality
Your 2025 holiday checklist and campaign timeline
