Discover how advertising strategies are evolving to better serve consumers in every shopping moment
408 digital marketing decision-makers responded about the benefits of adopting a commerce media approach :
Frequently Asked Questions (collapsed)
Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.
- Raúl Ferrer, General Director of Okisam
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Some insights from the study
81% of Marketers and retailers say using a single platform to manage all commerce media spend and performance is a priority.
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The Future Of Commerce Needs A New Media Approach: A commissioned study conducted by Forrester Consulting on behalf of Criteo.
Discover how advertising strategies are evolving to better serve consumers in every shopping moment
55% use six or more platforms to buy media.
51% of marketers work with six or more retailers to buy media.
Improved decision-making within my team
Improved decision-making across all the organization’s marketing teams
Reduced risk
Increased Growth
Improved customer
experience
Increased Profitability
