Tell your brand story to consumers who are most likely to buy from you where it matters most today - OTT and Online Videos
Target 260 million high intent Indian Shoppers, including over 50% of all adult women, with Criteo's commerce data.
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Learn how to grow your business with commerce-data driven video advertising
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The same superior Criteo data, technology, and scale, now for video ads
Target high intent consumers with Commerce Data
Unlock unique shopping behaviour insights with our privacy-first, first-party and commerce data to reach and convert shoppers who are more likely to buy from you. Criteo's unparalleled reach:
- 260 million high intent Indian Shoppers
- 50% of India's adult females
- US$800B+ annual global e-commerce sales
- 3X more than Amazon's yearly transactions worldwide
Video Ads with full funnel measurement
Manage video and display campaigns from a one platform to move consumers from view to visit to conversion. Track the total ROI of your efforts across the purchase funnel and understand the impact of video on your business.
Scale with unified reach, frequency
Reduce fragmention and wasted ad spend on overlapping audiences when you run video ads across OTT and online videos using Criteo's identity graph.
Be seen where Indians are most engaged today
With consumers spending 66% of their time outside walled gardens, reach Indians where they're most engaged on the open internet on premium video inventory.
What we offer
Target in-market consumers who are more likely to buy
Unlock unique shopping behavior insights with our first-party and commerce data to find consumers who are in a buying mind-set. Onboard your own customer data to further enhance connections with existing customers and prospects with video ads.
Engage users across their purchase journey and wherever they consume video content
Reach consumers wherever they view video content across the open web. Our comprehensive video partnerships and publisher relationships provide premium placements. Connections to leading SSPs help you further scale across high-quality video inventory.
Understand the true value of video for your business
Manage video and display campaigns from a single platform to move consumers from view to visit to conversion. Track the total ROI of your efforts across the purchase funnel and understand the impact of video on your business.
Brands who grew their business with Criteo's Video Solutions
Tell your brand story to consumers who are most likely to buy from you where it matters most today - OTT and Online Videos
Target the right audiences, manage with ease, and measure the impact on traffic and sales.
Case Study
Why video advertising on the open internet is important
Consumers spend most timeline outside walled garden platforms like Facebook and Google.
No. of Indians who start shopping on e-commerce sites on the open internet.
No. of video viewers forecasted in India in 2025.
Be seen where Indians are most engaged today with Criteo Video Ads
The proof is in the performance
*An Indian fashion brand’s RoAS grew from 1.9x to 3x by combining Criteo’s prospecting video ads and engaging past buyers versus just engaging past buyers.
Average performance of Criteo Outstream Ads versus leading video ad platforms.
Average viewability of Criteo Outstream Video Ads.
% of Indians who don't mind video ads in exchange for free content.
% of Indians who use video streaming apps multiple times per day.
Sources:
1) The Harris Poll and OpenX, " The open web vs. the walled garden", 2020.
3) Dentsy E4M Digital Advertising In India 2022
2) Criteo Shopper Story, India, January 2022, N=1010. Surey respondents are consumers who use the internet at least once every month.
4) Criteo Global App Survey, India, April-June 2020, N=1079
Target 260 million high intent Indian Shoppers, including over 50% of all adult women, with Criteo's commerce data.
Learn how it work
Brands who grew their business with Criteo's Video Solutions
The proof is in the performance
Average performance of Criteo Outstream Ads versus leading video ad platforms.
Average performance of Criteo Outstream Ads versus leading video ad platforms.
The same superior Criteo data, technology, and scale, now for video ads
Scale with unified reach, frequency
Be seen where Indians are most engaged today
Be seen where Indians are most engaged today with Criteo Video Ads
Why video advertising on the open internet is important
