You need audiences built for the way we shop today  

Consumers just don't shop like they used to. 

Shoppers today jump from platform to platform—spotting a product on Instagram, searching for it on Google, reading reviews on Reddit, and maybe even taking a break before rediscovering it while reading the news. 

To stay competitive in the midst of this complexity, marketers need to diversify their ad investments across different platforms to meet customers wherever they are in their journey. 

That’s where commerce audiences come in.

You need audiences built for the way we shop today  

Why Criteo?

On-Site and Off-Site Commerce Media

Access both leading retailers and premium brand-safe open internet publishers in one self-service platform.

Closed-Loop Measurement for Off-Site Advertising

No longer rely on proxy metrics for open internet advertising. Instead, measure near real-time and optimize towards product sales on retailer’s properties on and off-line.

Unique 1st Party Datasets and Custom Audiences

Create in-market audiences, using 1st party intent and purchase data from Criteo retailer partnersa and optimize messaging and creative, thanks to 15+ years of machine learning based on commerce data.

Service Excellence

Power your program with dedicated Criteo resources allocated to you and your team to consult and create strategies to attract more business and optimize campaigns for maximum performance.

Criteo´s Full Support

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

Previous Week

Current Week

Total CTR

3.0 %

2.25 %

1.5 %

A top art brand aimed for high returns on ad spend with a new digital campaign on Michaels.com. Teaming up with Criteo, they launched a strong Retail Media campaign, using Onsite Display and Sponsored Products. Criteo optimized placements for both formats, exceeding the brand's goals. The collaboration led to a 926% increase in return on ad spend, a 412% sales boost, and over 125K impressions.

Michael's boosted ROAS with an on-site Display and Sponsored Products campaign

Our results

Increase in ROAS

Increase in Sales

+412%

125k+

Total Impressions

+926%

I

Why Criteo?

On-Site and Off-Site Commerce Media

Understand the incremental impact of your campaigns on your business with full funnel reporting through to the final sale.

Closed-Loop Measurement for Off-Site Advertising

Criteo excels in understanding online buyer behavior, offering a global Commerce Media technology platform for 725M daily users. 

Unique 1st Party Datasets and Custom Audiences

Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.

Dynamic Creative Personalization

Our unique technology generates real-time ads personalized for every individual.

Criteo´s Full Support

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

Access both leading retailers and premium brand-safe open internet publishers in one self-service platform.

No longer rely on proxy metrics for open internet advertising. Instead, measure near real-time and optimize towards product sales on retailer’s properties on and off-line.

Create in-market audiences, using 1st party intent and purchase data from Criteo retailer partnersa and optimize messaging and creative, thanks to 15+ years of machine learning based on commerce data.

Our unique technology generates real-time ads personalized for every individual.

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.