You need audiences built for the way we shop today  

Consumers just don't shop like they used to. 

Shoppers today jump from platform to platform—spotting a product on Instagram, searching for it on Google, reading reviews on Reddit, and maybe even taking a break before rediscovering it while reading the news. 

To stay competitive in the midst of this complexity, marketers need to diversify their ad investments across different platforms to meet customers wherever they are in their journey. 

That’s where commerce audiences come in.

You need audiences built for the way we shop today  

Why Criteo?

Analyze web pages for traditional contextual signals

Our technology uses traditional contextual signals like URL, category, text, and images to assess each page's relevance.

Incorporate commerce signals using first-party data

Our First-Party Media Network tracks where your products were displayed before being viewed or bought. We calculate an affinity score between each product and all contextual categories and domains.

Display ads with contextually relevant product recommendations

Drive more qualified traffic

Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.

Criteo´s Full Support

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

"Delivering at scale is really important. If I compare it to working with other providers such as Google Retargeting, the performance [of Google] is not as good and the scale is also limited. What I also like about Criteo is that it’s easy to use… it made it really easy to link up to your technology and kick off. It just works!"

Dennis Van Rooden

Marketing Manager

How O´neill drives revenue and efficiency at scale

Our results

Return on Ad Spend (ROAS)

Revenue increase

+513%

+23%

Conversion rate

+19%

I

Why Criteo?

Analyze web pages for traditional contextual signals

Understand the incremental impact of your campaigns on your business with full funnel reporting through to the final sale.

Incorporate commerce signals using first-party data

Criteo excels in understanding online buyer behavior, offering a global Commerce Media technology platform for 725M daily users. 

Display ads with contextually relevant product recommendations

Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.

Drives better outcomes faster

Our unique technology generates real-time ads personalized for every individual.

Drive more qualified traffic

Whether you need help with strategy, creative, or technical issues, we're here to provide the resources and support you need to achieve your advertising goals.

Our technology uses traditional contextual signals like URL, category, text, and images to assess each page's relevance.

Our First-Party Media Network tracks where your products were displayed before being viewed or bought. We calculate an affinity score between each product and all contextual categories and domains.

We combine the contextual relevancy of a page with the product affinity scores to showcase the ideal products for that page, to ensure more relevant and engaging ads.

Criteo's automation technology removes any guesswork, making strategic predictions about which tactics will perform better for your specific goals.

Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.