Sephora sees +725% ROI with Criteo’s full suite of solutions for the entire shopper journey
Grow Your Shopify Store With Criteo
+2,600
Increase in ROI
+45%
Of unique users of the Criteo Audience Match campaign were engaged
+725%
User Sales
“
Reviewing our online strategy and having a partner that brought results across all points of contact was critical if we were to increase our brand presence and conversion. Now we have actions that impact users in a meaningful way throughout the online shopping journey.
+2,600
Increase in ROI
+45%
Of unique users of the Criteo Audience Match campaign were engaged
+725%
User Sales
- Simone Sancho, Digital Marketing & CRM Executive
Sephora wanted a comprehensive strategy for personalized shopper experiences and sustainable media planning. They aimed to achieve three interconnected goals:
Acquisition: Gain new customers and revitalize the existing base for a healthy sales cycle.
CRM: Enhance experiences for different client segments, particularly loyalty program members, to increase Lifetime Value.
Re-engagement: Foster ongoing shopper connections to encourage completion of initiated purchases, driving incremental sales based on purchase history.
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CHALLENGE
OUTCOME
Sephora’s campaign saw a 725% increase in ROI.
45% of unique users of the Criteo Audience Match campaign were engaged in the Retargeting campaign.
+2600 user sales generated from a combination of Criteo Audience Match and Criteo Dynamic Retargeting campaigns.
+1.7M unique users were reached with the Criteo Customer Acquisition campaign.
85% of unique users from the Criteo Customer Acquisiton campaign were subsequently engaged in the Retargeting campaign.
SOLUTION
Sephora achieved their goals by leveraging Criteo’s suite of solutions across the entire shopper journey.
They optimized their retargeting campaign by including Criteo's suggested coupons for offers like "Free Shipping over $129.00" and "Up to 10 interest-free installments."
Sephora also employed ARO (Adaptive Revenue Optimization) to adjust CPC bidding based on ROI objectives.
They launched a Criteo Audience Match campaign to target their loyal Beauty Club customers, offering customized offers.
After 15 days, they initiated a Criteo Customer Acquisition campaign to bring in new, qualified users identified through the Criteo Shopper Graph.
In summary, Sephora's strategy encompassed retargeting optimization, audience targeting, and customer acquisition, all designed to enhance the shopper journey.
User Sales
“Reviewing our online strategy and having a partner that brought results across all points of contact was critical if we were to increase our brand presence and conversion. Now we have actions that impact users in a meaningful way throughout the online shopping journey.”
Simone Sancho
Digital Marketing & CRM Executive, Sephora
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Revenue
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$4,728,289
+53.27%
3.0 %
2.25 %
1.5 %
Previous Week
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